Digital Green is an independent, non-governmental organisation (NGO) that trains farmers to make and show short videos where they record their problems, share solutions and highlight success stories. They believe in transforming lives of the poor around the world by bringing together technology and social organization. In partnership with other organzations, they effectively communicate identified good practices to the community using locally produced videos and mediated dissemination.
They provide farmers with nifty $200 (£130) handheld, battery-operated, small, handheld pico projectors to show the videos to small groups of people in electricity-starved villages.
By all accounts, this plain vanilla innovation has been a resounding success. In the five years since it started, according to founder Rikin Gandhi, more than 150,000 farmers have watched 2,600 such videos in 20 different languages in more than 2,000 villages in seven states where Digital Green has a presence. More than half the people watching these videos and putting lessons learnt from them into practice are women.
“The videos are by the farmers, for the farmers. They are demonstrative, have interviews and are often laced with local music.
“They showcase the farmer as the protagonist, producer and exhibitor, increase their status and empower them with new tools. More importantly, they help in sharing farming technologies,” says Mr Gandhi.
Learn more at Digital Green’s website.